Wednesday, 18 August 2010
MTV ART DIRECTION
Whilst in Sydney Australia I was working as an Art Director for the print adverts for the launch of the new MTV channel "MTV Classic". The whole process was something that was fairly new to me but what a frickin ball it was. Design heaven opened its arms to me and we had such a sweet time with concepts, poses and the general look of the ads. We wanted to recreate the typical 80's ads by making them look gimmicky and fairly cringe. I was given total artistic license and loved every second. Boom!